Our Mission

Our mission is permanent. It proclaims our purpose and serves as the standard to make decisions.

• To bring happiness to individuals, inspire businesses of their gifts, make a difference and create significance.

   

   

  Our Vision

   

  Our vision is our framework and acts as a guide for the company by defining our targets to continue succeeding sustainable, value growth.

   

• Provide the world with an extensive portfolio of quality affordable brands which satisfy the needs and desires of consumers.
• Develop a network of suppliers and customers forming a joint persistent importance. -Make a difference to the world by supporting sustainable communities and ensure people work in an atmosphere where they are influenced to be the best.
• Maximize profits responsibly and be an effective, innovative and fast-marketing establishment.

   

   

  Our Values

   

  Our values are the scope for our activities.

   

• To be a leader in the market of trade collaborating with other business and corporations.
• Be integral and accountable with passion to work.
• Show diversity and best quality of all our brands.

   

   

  Headquarters:

  United Kingdom

   

  International Cores:

  Riyadh, Qatar, Jordan, Turkey, Spain, Dubai, Hong Kong, Egypt, Malawi